James Bond has been assigned his next mission... to boost tourism and revenue in the country’s capital. 007 (Daniel Craig) is the face of Great Britain’s new tourism campaign launched by VisitBritain with an aim to attract more visitors to London. The ‘Great’ campaign was launched to coincide with the staging of the Olympics. ‘Brand Britain’ is interlinked with the legendary spy’s 50th anniversary. It will also cleverly coincide with the release of the new Bond film, Skyfall.
The 23rd Bond movie will showcase some of London’s most iconic locations, such as the National Gallery, Whitehall and Greenwich. After the Harry Potter films were released, the location for Hogwarts School (Alnwick Castle) experienced a whopping increase of 230 percent in visitors! Let’s hope 007’s charm will have the same impact.
http://www.dailymail.co.uk/travel/article-2211720/Skyfall-James-Bonds-50th-anniversary-used-launch-new-British-tourism-campaign.html