apt blog

We’re so pleased to be a Circle2Success Member!

Here at apt marketing and pr, we have been a proud member of Circle2Success from the beginning and 2018 is no exception!

The team at Circle2Success are good friends of ours and they do some fantastic work for the local business community...and we’re not just talking about the Cheese and Wine events either! Founded back in 2013, the local business membership organisation helps to forge relevant relationships, create business opportunities, share ideas and champion excellence.

We think that it’s really valuable for our business being a member of C2S and we love attending the frequent Business Breakfast.  We find the development sessions are brilliant as we always leave feeling we have had time to work on our business as opposed to working in it and we either learn new or get reminded of things we have forgotten and then come back and apply.  This in itself is invaluable for the business and of course it’s really great to catch up with other members to see how their business is performing.

We were also really pleased this month to receive our Circle2Success founder member badges to pop on our website and in our e-mail footer so look out for it we use it with pride.

My week at APT

My week at APT

I just finished my weeks work experience at APT Marketing & PR as I am interested in design. My mum said Apt would be a great place to go for work experience as its good for creative minds, working a week there I agrees! Working here has really opened up my mind to different career ideas that surround design, PR and marketing. The team has been amazing, helping me in any way they could and really getting me involved. I thought I would be making teas. Instead I was editing web pages for real clients. It really got put into perspective when I Googled the web page that I had been working on and my work is on there. It’s a great feeling. Every day came with its challenges and I was more than happy to give them ago.

 My fear at the start of the week was that I might get bored but that didn’t happen at all, even with an 8 and a half hour working day. There was always something new and exciting to do. I think the fact that I was actually doing real work made my overall experience more enjoyable.  Working on banners, editing websites, scheduling social media, writing blogs and designing news letters are just some of the tasks I was given to complete.

My overall experience at APT Marketing & PR has been a lot better than I expected and would pick it over school any day.

New Sunbites advert brightens up our day

We absolutely love the new Sunbites advert, it’s just so appealing to watch! The new campaign from Walkers follows the summer vibe which most of the Sunbites adverts follow. This particular advert has a gorgeous twist of animation which provides such an enjoyable feel good vibe.

Sunbites are eager to spread the word that their tasty snacks are healthy and good for you and this advert certainly tries to reinforce this. The advert feels very innocent and as if everything is perfect once you open a pack.

With the Football World Cup in full swing when this advert was released you can recognise a reference to it throughout. The message is how football makes people active and brings them together. This positive message may be why the advert is enjoyable to watch. This is a good marketing technique as it is subtle but can impact people watching.

Have you seen the advert yet? You can watch it here...