apt blog

New threads – BBC makes history with animated tapestry ad for World Cup

The FIFA World Cup, which is now in its 21^st year, will be gracing our pubs, homes and any screens people can get their hands on from 14^th June to 15^th July and the BBC has created something rather spectacular to help celebrate in the lead up to the footie event of the year.

During the FA Cup Final on the 19^th May (and also after the Royal Wedding), the BBC debuted their fantastic new advert to their viewers to start generating excitement for the World Cup. The advert is a superbly animated series of tapestry pieces that illustrates iconic moments from previous World Cups and introduces the football stars who are competing this year.

The film is truly stunning and the creators wanted to highlight the global impact of the footie tournament rather than focusing on this year’s host country, Russia. But wait there, the campaign doesn’t stop with just the animation; the already seven-metre long tapestry will expand with memorable moments as the tournament goes on.

So far the tapestry has used a whopping 227,000 metres of thread to make 600 unique frames of tapestry and long after the footie event ends the piece will remain the tangible evidence of the passion of the players and fans themselves.

Here at apt, we think that this campaign is truly beautiful, it has taken a absolute skill and accuracy and the results are really something we should be proud of our creative industries for. What are your thoughts on the advertising campaign? Let us know on social media...

 

 

My internship at APT - Rosie King

Working with APT since January has been such a great opportunity and has enabled me to gain some amazing skills and experience that I will be able to take forward with me into the future! It has been brilliant coming into the office once a week, and having the chance to work on some big projects alongside the team has been so rewarding and enjoyable.

Every member of the team has been so helpful and friendly and I am so appreciative of their time and efforts in teaching me what they do!

I had the amazing opportunity to help with planning for Cheltenham Beauty Week 2018 and I was also lucky enough to help with the set up for the launch event. This experience gave me a real taste of Event Management and what’s involved, which will set me up really well to start my degree in September!

I also attended the Hatherley Manor Spa preview event alongside Kelly & Jess, which again, was a great insight into the organising and running of events. The sneak peek of the new Spa was an added bonus!

Being able to write creative blogs, write and schedule social media posts, and even produce client event plans and ideas has been so useful and enjoyable. Being given the freedom and responsibility to do so has been really rewarding and has given me a great chance to learn from real, first-hand experiences. Receiving useful feedback on my work and seeing it published is so satisfying and I really felt like it was appreciated.

I am hugely grateful to everyone at APT Marketing and PR for welcoming me into the office and allowing me to get involved with so much of their great work!