apt blog

We’re so pleased to be a Circle2Success Member!

Here at apt marketing and pr, we have been a proud member of Circle2Success from the beginning and 2018 is no exception!

The team at Circle2Success are good friends of ours and they do some fantastic work for the local business community...and we’re not just talking about the Cheese and Wine events either! Founded back in 2013, the local business membership organisation helps to forge relevant relationships, create business opportunities, share ideas and champion excellence.

We think that it’s really valuable for our business being a member of C2S and we love attending the frequent Business Breakfast.  We find the development sessions are brilliant as we always leave feeling we have had time to work on our business as opposed to working in it and we either learn new or get reminded of things we have forgotten and then come back and apply.  This in itself is invaluable for the business and of course it’s really great to catch up with other members to see how their business is performing.

We were also really pleased this month to receive our Circle2Success founder member badges to pop on our website and in our e-mail footer so look out for it we use it with pride.

My week at APT

My week at APT

I just finished my weeks work experience at APT Marketing & PR as I am interested in design. My mum said Apt would be a great place to go for work experience as its good for creative minds, working a week there I agrees! Working here has really opened up my mind to different career ideas that surround design, PR and marketing. The team has been amazing, helping me in any way they could and really getting me involved. I thought I would be making teas. Instead I was editing web pages for real clients. It really got put into perspective when I Googled the web page that I had been working on and my work is on there. It’s a great feeling. Every day came with its challenges and I was more than happy to give them ago.

 My fear at the start of the week was that I might get bored but that didn’t happen at all, even with an 8 and a half hour working day. There was always something new and exciting to do. I think the fact that I was actually doing real work made my overall experience more enjoyable.  Working on banners, editing websites, scheduling social media, writing blogs and designing news letters are just some of the tasks I was given to complete.

My overall experience at APT Marketing & PR has been a lot better than I expected and would pick it over school any day.

New Sunbites advert brightens up our day

We absolutely love the new Sunbites advert, it’s just so appealing to watch! The new campaign from Walkers follows the summer vibe which most of the Sunbites adverts follow. This particular advert has a gorgeous twist of animation which provides such an enjoyable feel good vibe.

Sunbites are eager to spread the word that their tasty snacks are healthy and good for you and this advert certainly tries to reinforce this. The advert feels very innocent and as if everything is perfect once you open a pack.

With the Football World Cup in full swing when this advert was released you can recognise a reference to it throughout. The message is how football makes people active and brings them together. This positive message may be why the advert is enjoyable to watch. This is a good marketing technique as it is subtle but can impact people watching.

Have you seen the advert yet? You can watch it here...

New threads – BBC makes history with animated tapestry ad for World Cup

The FIFA World Cup, which is now in its 21^st year, will be gracing our pubs, homes and any screens people can get their hands on from 14^th June to 15^th July and the BBC has created something rather spectacular to help celebrate in the lead up to the footie event of the year.

During the FA Cup Final on the 19^th May (and also after the Royal Wedding), the BBC debuted their fantastic new advert to their viewers to start generating excitement for the World Cup. The advert is a superbly animated series of tapestry pieces that illustrates iconic moments from previous World Cups and introduces the football stars who are competing this year.

The film is truly stunning and the creators wanted to highlight the global impact of the footie tournament rather than focusing on this year’s host country, Russia. But wait there, the campaign doesn’t stop with just the animation; the already seven-metre long tapestry will expand with memorable moments as the tournament goes on.

So far the tapestry has used a whopping 227,000 metres of thread to make 600 unique frames of tapestry and long after the footie event ends the piece will remain the tangible evidence of the passion of the players and fans themselves.

Here at apt, we think that this campaign is truly beautiful, it has taken a absolute skill and accuracy and the results are really something we should be proud of our creative industries for. What are your thoughts on the advertising campaign? Let us know on social media...

 

 

My internship at APT - Rosie King

Working with APT since January has been such a great opportunity and has enabled me to gain some amazing skills and experience that I will be able to take forward with me into the future! It has been brilliant coming into the office once a week, and having the chance to work on some big projects alongside the team has been so rewarding and enjoyable.

Every member of the team has been so helpful and friendly and I am so appreciative of their time and efforts in teaching me what they do!

I had the amazing opportunity to help with planning for Cheltenham Beauty Week 2018 and I was also lucky enough to help with the set up for the launch event. This experience gave me a real taste of Event Management and what’s involved, which will set me up really well to start my degree in September!

I also attended the Hatherley Manor Spa preview event alongside Kelly & Jess, which again, was a great insight into the organising and running of events. The sneak peek of the new Spa was an added bonus!

Being able to write creative blogs, write and schedule social media posts, and even produce client event plans and ideas has been so useful and enjoyable. Being given the freedom and responsibility to do so has been really rewarding and has given me a great chance to learn from real, first-hand experiences. Receiving useful feedback on my work and seeing it published is so satisfying and I really felt like it was appreciated.

I am hugely grateful to everyone at APT Marketing and PR for welcoming me into the office and allowing me to get involved with so much of their great work!