Here at apt, we are extremely pleased to announce that we are the runner up in the Imagine’s Great Minds 2016 Campaign!
We have been awarded the runner up prize of £50,000 worth of media and content, after developing an exciting campaign idea for local tour operator, Compass Holidays. The ‘Tour de You’ idea was submitted into the competition back in July when the team pulled together their creative ideas over a good ol’ cuppa!
The competition was hosted by Imagine, the new creative studio from special interest content and platform company, Immediate Media Co. The brief was to design and create an innovative campaign for a client using Immediate’s portfolio of internationally famous brands. These include Radio Times, BBC Good Food and Lonely Planet Traveller and many London based media agencies across the UK contributed to the competition. Specifically, the campaign needed to optimise the power of Immediate’s 18 million monthly UK audiences across special interest sectors as diverse as Food, Cycling, Weddings and Gardening.
The judges commented our exciting ‘Tour de You’ idea used great brand insight to perfectly match the passion areas of the Immediate brands to Compass Holidays’ breadth of offering. The campaign is set to focus on brands including BBC Countryfile, BBC Wildlife and Olive to focus on the range of specialist tours Compass offer.
We are all so pleased here at apt, especially as we were shortlisted with some big London based agencies! The full shortlist for Great Minds 2016 is as follows:
- Airbnb entered by Starcom Mediavest
- Compass Holidays entered by apt Marketing
- Hellmann’s entered by Mindshare
- Sainsbury’s entered by PHD UK
- Thomas Cook entered by Dentsu Aegis Manchester
- Thomson Long Haul entered by MediaCom
Our MD, Angie Petkovic says “We entered the competition back in July after having a brainstorming session over a cup of tea and the excitement could definitely be felt in the office. As we’re a small agency, words cannot express how proud I am of my team and the hard work they put into the brief has most certainly paid off! We’re all now really excited to get the ball rolling and to work with Imagine.”