Gap has the bright idea for their new adverts

Following our post last week about McCain's potato smelling bus stops, it seems public transport has become fashionable again, with buses the latest targets for innovative campaigns...

Fashion company Gap has become the very first advertiser to use new illuminated bus technology for its advertising. Part of the 'be bright' campaign, the new t-side adverts will be making their way around central London, in a bid to target the shopping audience, particularly in the dark evenings. The campaign will be supported by non-illuminated ads on other buses.

We love this; it really shows what you can do with standard campaigns if you think outside the (light)box and treat things a little differently...