Happy New Year everyone!
We're back in the office and raring to go! What better way to start the New Year than by looking back at the highlights of the last one and planning to make 2012 an even bigger success? To help us do this we've been back through our most successful posts from each month last year, looking at the ones you've loved the most...
January: Starbucks drops its' name from the logo... - How can we forget this one? Yes it really is a year ago that Starbucks announced it would be dropping it's name from the logo to make the iconic symbol more universal by removing the language barrier of the logo. They announced this change on the 'future of Starbucks' section of their website on the 4th January last year!
February: Celebrity Wine Tasting at Montpellier Wine Bar - This post was the announcement of the Wine Man's Bluff event in Cheltenham at The Montpellier Wine Bar. Local followers were out in force and made this post our most popular one for February. You can also read all about the event on our website...
March: Cravendale Cats with Thumbs - This was the launch of the innovative, off-the-wall and definitely a little weird advert by Cravendale called Cats with Thumbs! You know the one about the cats with opposable thumbs coming to steal the milk? We still like this advert, do you...?
April: This month there was a tie...
- An April Fools' round up with all the best 'fake' adverts and campaigns that we loved for April Fools' day, which featured the Pet3Pet mobile network by TalkTalk and Google Motion; and...
- A novel use of Foursquare for dogs - the billboard in Germany that dispenses dog food when you check in
May: Augmented reality - Topshop trys it on for size - This is the first major use of augmented reality seen in retail; the Kinect fitting room in Topshop which allows you to 'try on' outfits without ever getting changed.
June: Forget Red Lipsticks, it's all about the red trousers - Please excuse the language in this blog, it's not ours, but this was the post about the quirky and downright funny blog all about Red Trousers... Another post worth a special mention is the hard work and effort that raised £6000 for charity last year for the Cedars Amethyst Trust, a great local cause...
July: July PR Blog - In July our most popular blog was our PR focus; a round-up of the July coverage and events...
August: An addiction prediction - A focus on Cadbury's collaboration with Blippar that turns any of their chocolate bars into a fun-filled, addictive game
September: September saw our 'week of retailtainment' focus, where we looked at the innovative and exciting campaigns different flagship stores/brands were undertaking in a bid to keep people visiting their stores. We picked five different examples (1 per day), including: White Stuff, Disney, Abercrombie & Fitch, M&Magic, and of course American campaigns...
October: Collective marketing in adverts - a Superpowerful combination? This post looked at a Marketing Week article about money-saving collaborations that helped to maximise brand advertising spend...
November: Buying an Apple Product? There's a US app for that... An introduction of a click and collect service in Apple stores in the US, which may feature a UK rollout sometime this year...
December: A 3D optical masterpiece from LG - LG featured an amazing piece of kit to turn any facade into a 3D illusion - you have to see it to believe it!
2011 was an incredibly busy year for us, with plenty of events, new clients and lots of activity on the blog! We're set to make 2012 even bigger and better than ever and our blog is no exception. It will feature plenty more focus on the marketing and pr activity we love, round-ups of what we're up to and what's new for apt in 2012, as well as a series of 'How to' features to help you get the most our of your marketing campaigns...
Don't forget, you can follow us on Twitter, like us on Facebook or follow this blog to keep up to date...
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