Since apt took a look at HMV’s latest venture to draw in more customers over the Christmas period, John Lewis and eBay have both stepped up and revealed a similar Christmas marketing campaigns using QR codes.
Waitrose in Brighton has set up a window display of the 30 top-selling John Lewis Christmas gifts where customers can view items that are not usually sold in store. By scanning the QR codes that accompany the products on their smartphones, customers will be taken to the appropriate product page on the online John Lewis site and will be able to buy their selected items on the spot and collect them from the store the very next day.
Similarly, eBay have launched a five-day QR experiment that goes live today. If you visit Dean Street, Soho, you will now find a special eBay shop complete with 200 products that can be purchased via QR codes.
QR technology means that customers don’t even have to talk to a sales advisor to make a purchase whilst they are actually in or standing next to a store. It is certainly not the most sociable of shopping experiences but if these two campaigns prove to be popular, we could see the click and collect service being rolled-out all over the UK and by increasing numbers of sellers.
But how many people actually use QR codes? We have all seen them dotted around the place but is it a small group of technology fans that make use of them? Are they merely a novelty that will wear off? Or will more and more people catch on? Yet again, we will have to wait and see!
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