Following on from our look at Apples’s latest pursuit to increase the speed and convenience of its shopping experience, this post takes a look at how HMV are stepping up their technological campaigns to improve their own.
In the latest use of QR codes, HMV are endeavouring to tempt buyers into purchasing DVDs whilst they wait for the bus. Certain bus stops around the country are now displaying adverts with a range of DVD titles that can be purchased on the spot. With QR coding technology, customers are able to browse and buy Twentieth Century Fox Blu-ray discs and DVDs in the street. Once you have selected the film you wish to buy, you simply need to scan the QR code next to your choice on your smart phone and you will be taken striaght to the correct page to purchase it on the HMV website. Tempting isn’t it?
This is the sort of campaign we would expect from a company such as Apple, but with the struggle HMV has had to keep afloat in recent times, we are impressed by their innovative advertising. What better way is there to keep occupied when a bus is late than to buy a quick Christmas prezzie for a loved one? (Make that one for yourself? Go on, we won’t tell!)
Well any form of ad can help, even if its done differently.
Posted by: Bryan Leeds | November 29, 2011 at 07:17 AM
Some ads can work brilliantly we agree, but from a marketing point of view you do have to be careful of the content and message you are sending out. Ads can equally damage a company's reputation.
Posted by: aptmarketing | December 01, 2011 at 11:30 AM