For those of you who don't already know, this summer we were joined here at apt by an University Intern called Grace. Currently studying Marketing, Advertising and Communications at Gloucestershire University, Grace is just about to leave us to return to her studies. We are really sad to see her go and will definitely miss having her enthusiasm and energy in the office!
It's not all doom and gloom however as this of course gave us the excuse to go down the pub! Little did we know that a trip to the Slug & Lettuce would show us a fab marketing campaign that really grabbed our attention!
Happy Birthday to Jack Daniel's, a well known friend for many and an enemy for a few...
Whilst in the Slug, benefitting from 2-4-1 on cocktails, someone ordered two Jack Daniel's based cocktails (risky we know). Along came the drinks and with it, a square of card with the Jack Daniel's challenge:
The square of card has four detachable corners and the idea is you grab three friends, each take a corner and pull. The corners pull out and you'll either see 'congratulations' or 'unlucky' - Congratulations and you are now the proud owner of a Jack Daniel's hat or t-shirt, unlucky and, well you're not! Regardless of the outcome, you will be left with a Jack Daniel's beer mat!
Plenty of pulling and numerous drinks later and we're finally the proud owner of a Jack Daniels Cowboy Hat! Buck couldn't be happier and can now be seen sporting his new attire in the wall in the office - Us, we're really inspired by the campaign and only wish we were working with Jack on the next big idea...
Buck proudly sporting his new hat...
Comments