When you walk into a shop, what would you like to see? Bland beige walls, poorly displayed stock and a quite obviously disinterested sales team that mutter a half-hearted ‘hello’? Doesn’t sound too appealing does it? Well how about if you were greeted by a glittery trail of pixie dust, beautiful bronzed bodies or a shiny Aston Martin? Welcome to the world of retailtainment.
If you’re wondering what we could possibly referring to…Retailtainment is the exciting way of pitching retail marketing as entertainment and incorporating an ‘experience’ factor into the retail mix. In other words, it’s giving clients a reason to come in store, whether they’re looking to purchase product or not.
With online retail on the rise, offline stores need to give customers some extra va-va-voom to entice them through the front door. With internet access to the same products and availability within 3-5 working days, more people are choosing to get their retail-fix from the comfort of their own homes. So what exactly can stores offer to get them back out on the High Street?
Following the recent launch of White Stuff’s take on retailtainment, we’ve picked some of the most eccentric, magical and eye-catching goings on in the world of retail to bring to you every day this week; starting with White Stuff’s quirky new ‘Swap Shop’.
To get rid of the gloomy stigma currently attached to the High Street, White Stuff has launched an exciting new venture that aims to increase the brand engagement with their customers. The stores will allow customers to bring in their old White Stuff items and exchange them for something else on the Swap Shop rail. What a fab way to get customers back into store and find unworn items an exciting new home!
To add further excitement, White Stuff will be trailing a monthly White Stuff Book Club sponsored by Penguin Books. The stores in Cardiff, Edinburgh, Battersea, St Albans, Norwich and Farnham will be the first to take part. Let’s hope that the launch is a success, maybe their will be a Book Club coming to a White Stuff near you!
Watch this space for more retailtainment we love, coming to you this week…
Comments