Earlier this month we mentioned the Facebook teaser ad for by British Airways. After they had released a pre-ad snippet, to drum up interest for the premier of their first advert in two years, we added the release date to our calendar.
So the date has arrived; its11am and screening time for British Airways’ new advert. Titled ‘Aviators’, the advert features BA and its customers’ over the years. From pre-war through to modern day and back again; you’re taken on a journey as the pilot enters the plane, the passengers take their seats and the plane takes off - throughout all eras.
Although we loved the sentiment, it’s hard not to think that it was possibly over hyped! What do you think? Take a look for yourselves…
www.facebook.com/britishairways
Read our A date for your diary post from earlier this month… http://aptmarketing.typepad.com/apt_blog/2011/09/a-date-for-your-diary.html.
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