With their ‘Wish you were at TopShop’ digital campaign earlier this year, you have to wonder if there is any end to TopShop’s creative prowess. Well after their latest collaboration with gaming platform giant SCVNGR, it seems there’s no end in sight.
Launching in September, Topshop’s new gaming app looks to take customer interaction to another level. With their never ending band of student followers, it wasn’t going to be long before the brand came up with something catchy that will keep them coming through the doors. Whilst in a 500m radius of any TopShop store, the app allows you to take part in challenges and even win some goodies along the way.
The first round of challenges encourages users to upload a snap of their favourite ‘back to school’ look or select the item that most represents Topshop’s trends. From 20% off in store to a chance of winning a £500 shopping spree, the rewards are a Topshop queen’s dream. If willingly browsing TopShop’s latest looks is all we have to do, sign us up now!
As a second line of challenges is to be launched in October, what else can TopShop possibly have hidden up their on-trend sleeves?
This is all very new to me and this article really opened my eyes.Thanks for sharing with us your wisdom.
Posted by: The North Face Outlet | January 04, 2012 at 11:50 AM