The great thing about marketing is that it doesn’t just work for brands, businesses and those in the public eye. Its power can be used to make a stand, back a moral issue and get a sensitive subject supported. Especially with the rise in viral marketing, there seems to be no limit to what we can do and the impact it can have.
Let’s take the combination of interactive billboards and the increasing issue of violence in the Netherlands.
Gone are the days of 2D imagery. In modern society, it wasn’t going to be long before the technological advances in 3D video and augmented reality took over. New interactive billboards allow for interaction, engagement and straight- talking, attention grabbing attitude like never before.
When faced with a serious issue, there can be no better technology to get the attention of the public and make a change. Street violence is occurring more frequently than ever in the Netherlands, with a specific target aimed at public service employees. As sad as it seems, the real issue at hand is what is being done to stop it. Nothing. Onlookers aren’t often intervening when faced with a situation like this.
Featuring green screen technology, interactive billboards were used in Amsterdam and Rotterdam. Walkers-by were put in a super-imposed, mirrored situation and were made to see their inactiveness for themselves. More importantly than all, a message was being sent to all witnesses of this horrifying violence. To give people the confidence to speak up, help out and fight back.
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