In recent years, we've seen some fantastic adverts which are clever, intelligent and witty capturing the imaginations of the audience and cementing certain brands as key players! Compare the Meerkat, Old Spice and Lynx 'angels will fall' are all recent examples.
Despite this and the range of platforms available, it seems that a lot of companies are still going for the catchy jingles! You know the ones we mean - Go Compare is one example and as you may have seen they've had to add the main words to their advert due to the number of people that mute them; Halifax is another one and the latest company to add this to their list? -The Trainline.
They've released an advert to promote their search facility and discounts, which uses an array of strangely dressed people (watch out for the overweight man in the gold leotard) who do the 'conga' and use a revised version of the conga tune. Although somewhat amusing, the advert is highly catchy and it's certainly been in our heads for two days now!
Why do they work? The answer is simple, by using a repetitive, catchy tune, these brands ensure that your brain remembers them (we love patterns) and you end up associating it with the brand! This means whenever you hear the tune, or you're looking for the service in question, you'll remember them! - Or that's the theory anyway!
For those of you that would like to subject yourself to the latest catchy advert, The Trainline advert is available to watch below! Don't say we didn't warn you when you are humming it in a meeting later!
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