Last month, you may have seen us raving about the use of augmented reality by Lynx in their 'angels will fall' campaign! This time, it's Topshop that has caught our imagination!
They've combined the latest XBOX Kinect software with an augmented reality 'fitting room' to let their customers try on clothes without actually getting changed or having to queue. Simply stand in front, hold up the clothes and it'll show you how they look!
Love the innovative use of the technology, but not sure if it'll really let you see how it will fit! Plus let's hope it doesn't work like a circus mirror and make your bum look big in this! Watch the video below to show how it works!
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