Pimms has just launched its new adveritising campaign for summer 2011. This one really doesn't need much explanation on our part, but we felt it deserved a mention for the simplicity and effectiveness of the campaign!
They've clearly identified their target market (Pimms lovers everywhere), extracted the key associations of Pimms - summer, British, outdoors, sunshine and fruit - and used it to create a very simple but effective campaign across the web! Great use of copy too! We love it!
P.S. looking forward to Pimms O'Clock already!
http://www.anyoneforpimms.com/
Nice Campaign. I love Pimms!
Posted by: Harrypeters | February 16, 2012 at 05:53 PM