Something that is particularly irritating when it comes to television advertising is a lack of originality! This, coupled with overusing an idea and exhausting it, results in some truly annoying adverts! You all know the ones so fill in your best and worst examples here!
Despite this, at the weekend, during one of many advert breaks, on comes the new Cravendale advert - strange, random and definitely off the wall, but captivating none the less. This is the first advert I've laughed at in a while and on a Monday morning, two days later, I'm still sat thinking about it! What's more, I go online to find it for the rest of the office and come across a full supporting marketing and social media strategy that's completely joined up! They provide information on where they got the idea (an article on polydactyl cats) a twitter and facebook campaign for the lead character Bertrum as well as a detailed section of the 'milk matters' website that completely supports the campaign.
Think this is fab, well done guys! We'd love to hear what you think about it (watch it below) and also, which adverts you love and hate?
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