Swine Flu: a scary outbreak, signalling a global red-alert or a happy distraction, helping the government to divert public attention away from the floundering economy?
Whatever your viewpoint, one thing's for sure, the cost of Swine Flu is potentially huge in many ways, with lost staff hours, lost customers, lost time and lost revenue for starters.
There are some significant winners though, as there always are. We've been particularly impressed with the rapid flurry of activity to spread the word.
As if the attention of the world's media wasn't enough, a massive cash injection has been administered to fuel an extensive marketing campaign.
Newspaper, radio and TV ads have been running for a week now, and most of us should have received a leaflet through our doors. Just do the math on those print costs alone!
This text book, integrated approach should ensure that people will grow sick of the advertising, even if the virus has little chance of catching up with them!
Far from criticising the ethics of cashing in on the 'outbreak' though, we are just jealous we didn't get the job of running the campaign. Ch-ching! :-)
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