Once a legendary striker for club and country, Gary Lineker, was best known for his footballing exploits on the field, but this week saw him put his taste buds to the test in a Bushtucker Trial-style taster session as part of Walker’s reinvigorated marketing campaign – Do Us A Flavour.
Do Us A Flavour was re-launched back in January and sets the public the creative task of designing a new flavour for the brand, in a bid to win one million pounds. They have the choice of picking one of Walkers' ingredients as a base and then they will be allowed to choose their own unique flavours.
In their latest advertisement stunt Walkers persuaded the Match of the Day presenter to face some of the public’s more wacky suggestions ‘as it’s part of his contract’ such as tomato smothered in wasabi and beef and beetle.
Some of you may recognise this competition from before as Walker’s previously attempted the activity back in 2008. Although with the rapid movement of digital marketing it has enabled the campaign to come back with a stronger, more interactive and engaging presence.
The competition is a fantastic approach to consumer engagement, ultimately allowing people to interact with the product development process and generate innovative ideas for the Walkers product range.
After all, who doesn’t love coming up with new food ideas?