I'm Lovin' it
apt marketing and PR are always thinking of new, captivating, and intelligent ways to help our clients reach their audience and make sure their brands remain strong. So we weren't surprised to see the McDonald's marketing team is planning an overhaul of its Happy Meal toys in a bid to improve its global image and reputation among parents.
The McDonald's chain will be releasing a range of educational toys including puzzles and brainteasers, as opposed to their signature figurines. This will see the end of a long relationship with Disney and other animation film makers.
As well as this, in an arguably desperate attempt to change negative perceptions of the brand, McDonald's has launched a £5m television campaign that promotes the quality of the ingredients used in its food.
However, sometimes no amount of marketing and PR will ever totally reverse perceptions of globally well-known brands such as McDonald's. Yes, they can show parents that they're aware of the need for mentally stimulating Happy Meal giveaways but surely no parent thinks that a Happy Meal represents an ideal meal for their child? Unfortunately, their profits indicate that some parents do!