The first television advert was aired 60 years ago in black and white to 100,000 homes; the advert was for Gibbs SR toothpaste and was just a minute-long. Today adverts can be seen almost anywhere, you can’t even click onto a YouTube video without watching an advertisement first! With that being said, we thought it would be fitting to celebrate TV adverts 60th birthday with a list of our very own favourite adverts:
The nation’s favourite gravy granules since 1908 have pursued a number of great TV advertising campaigns. The ‘Ahh! Bisto’ slogan is still instantly recognised and is always repeated when making the gravy to accompany that roast dinner!
R Whites Lemonade
Before writing this blog, the team were asked what their favourite adverts were and our MD Angie burst into song “I’m a secret lemonade drinker, R Whites Lemonade!” Composed by musician Ross McManus, the ‘I’m a secret lemonade drinker’ jingle will be memorable for anyone who listens to it!
It has to be, Heinz
We’ve all seen the advert where people are sitting down to enjoy their dinner with a mystery condiment bottle which it is immediately recognised as Heinz, because well it just has to be Heinz...enough said.
The popular jingle “Hands that do dishes can feel as soft as your face with mild green fairy liquid” was sung by one our MD’s Angie good friends. Simple yet memorable, in fact we’re sure you’ve probably got it stuck it your head now?
Here at apt, we all have a sweet tooth and love the Haribo adverts that depict adults with children’s voices. We’re sure that everyone can sing the jingle too ‘Kids and grown-ups love it so, the happy world of Haribo!’
Snickers have produced some very interesting advertising campaigns with the help from a few celebrities including Mr T, Mr bean and Joan Collins. The slogan ‘Get some nuts’ and ‘Eat a snickers, ‘cos you’re not yourself when you’re hungry’ is sure to have made you giggle in the past!
Compare the Market / Meerkat
‘Compare the Market.com’ was the first memorable jingle from the insurance company and was sure to keep playing around in your head after listening to it on the radio or TV. In 2009, however, Compare the Market upped their game by introducing cheeky fluffy meerkats named Aleksander and Sergei. Their campaigns have featured everything from a Jacuzzi to meerkat adoption and more recently, Arnold Schwarzenegger.
Using the iconic purple in the background and a gorilla drumming to a legendary Phil Collins record, Cadbury’s managed to create a brilliant memorable advertising campaign. Cadbury’s are very creative with advertising campaigns and never cease to amaze us with their enjoyable and memorable TV adverts.
Levi’s Flat Eric
Levi’s jeans have done some iconic adverts in the past, but our favourite has to be one which involves a certain yellow character. Flat Eric, a humorous puppet built by Jim Henson’s Creature Shop, featured in the Levi’s Sta-Preast One Crease Denim advert back in 1999. The song that Flat Eric is dancing to, called ‘Flat Beat’ by Mr Oizo took the pop charts by storm!
American Old Spice
We’ve saved the best for last... American Old Spice have created some extremely interesting adverts throughout the years; in fact we’re not even sure what some of them mean but we still think that they are great! We can’t explain why; we suggest you take a look at their YouTube page to see what we’re talking about!