Ah the humble marketing campaign, we are surrounded by them on a daily basis. From the advertisements played on the TV to the billboards strung up in the high street, this is how brands communicate with consumers.
Here at apt, we are no stranger to marketing campaigns and we love seeing what new and creative ideas are doing the rounds. Read on to hear about some of favourites this month:
Lyst: Canine Collection
Online fashion retailer, Lyst recently announced on the popular social media platform, Twitter that their website had a new feature. The Canine Collection feature supposedly allowed online shoppers to choose their ideal furry friend by browsing based on the breed, size and the cuteness of puppies. Of course this was a hoax and it was later revealed that Lyst had set up the website feature to raise awareness about the amount of ‘handbag dogs’ having to be re-homed with the help from Blue Cross. We think that this was a really clever way of reinforcing the age old saying ‘A dog is for life and not just for Christmas’ by adapting to the online browsing and shopping habits of modern day life.
Boots: Chemist of the Nation
Household name chemist, Boots recently had a TV spot during ITV prime time show Britain’s Got Talent. The spot was a mix of documentary style footage showing how the services Boots offer can help the community. One of the clips showed an optician offering children important eye tests at a Zoo and in another a skin advisor offering advice to teenagers ahead of a school disco. Other scenes included Boots staff giving advice to new Mums and even handing out sun screen in India! We are firm believers in positive relationships and we absolutely loved the realness and the connection in this advertisement.
Here at apt, we specialise in delivering and implementing effective marketing campaigns for your brand or business. So if you’re looking for some support or just a sounding board, please get in touch today on 01242 250 6925 or visit our website.