It seems that popular clothing retailer House of Fraser has taken a turn for the worst, or better, we’re not sure yet, on their social media recently.
This week, they have been posting tweets using the hashtag #Emojinal, teamed up with, you guessed it, lots of emojis. With all of the hacking scams circling the internet, people quickly jumped to the assumption that the account was hacked; with some even saying it was wrongly hijacked by a work experience intern. However, it seems that this social media campaign is legit and an attempt at jumping on the emoji bandwagon. Tweets included:
Looks like our #Emojinal takeover has started! 😛😛😛😛😛😍😺😼🐶🐱🍏🍐🍊🍋🍌🍉— House of Fraser (@houseoffraser) February 1, 2016
Even though it left their followers amused and confused, it seems that emoji lovers are in for an exciting treat. They launched the website www.emojinal.co.uk– a site that contains 12 movie-themed ‘emoji codes’ which upon cracking will send balloons flying and provide you with a 10% off code to use on the House of Fraser website. Sad to say, I’ve only managed to get one so far...
What are your thoughts on this campaign? Fun and current, or off-brand and confusing? We'd love to hear your thoughts, so get in touch with us on Twitter @apt_marketing or comment on this blog!